The Ministry of Environment launched the “Eco Egypt” campaign as Egypt’s first campaign to promote its protected areas, raise awareness about environmental issues and the importance of preserving natural resources.

The campaign, which has received funding from the Global Environment Facility (GEF), was launched in cooperation with the Ministry of Tourism and Antiquities and the Ministry of State for Information.

Also involved in the campaign are the United Nations Development Program (UNDP), and the Egyptian NGO, Mainstreaming Biodiversity in Egypt’s Tourism (MBDT).

The launch ceremony took place in the Ras Mohammed Nature Reserve in the South Sinai Protectorate. Minister of Environment Yasmine Fouad, Minister of Tourism and Antiquities Khaled Al-Anani, Minister of State for Information Osama Heikal, and Minister of Civil Aviation Mohamed Manar Enaba, were present at the ceremony. Also in attendance were 30 ambassadors to Egypt, as well as other embassy representatives, in addition to public figures representatives of international media.